About
Full-stack Software Engineer with 4.5+ years in ad-tech at Bonzai Digital. I design, build, and own production web platforms across React, Node.js, and AWS.
Selected Work
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BrandStory — Bonzai's flagship high-impact ad format, built from scratch. Now serves 6–8M impressions/month with 90% viewability (25% lift over the prior format), 2× CTR, and 3× attention vs other high-impact formats.
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Sidekik.ai — AI-powered sales-enablement platform with semantic / vector search over 100K+ historical ad creatives. Sentence-transformer embeddings (Xenova/all-MiniLM-L6-v2) + cosine similarity in MongoDB.
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AI Dynamic Carousel — Puppeteer-based catalog extraction pipeline on AWS ECS + Lambda + S3 with rotating proxies. Powers dynamic creatives delivered across Stuff, News Corp, Nine, The Guardian, and Daily Mail Australia.
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Poll / Vote / Survey — Three internal SaaS products owned end-to-end (React + Node.js + AWS Lambda + DynamoDB + API Gateway).
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Canvas modernization — Drove ~60–70% of recent enhancements to Bonzai's in-house ad creator (used by 20–30 daily power users producing 20–50M impressions/day). Migrated legacy Redux + class components to modern hooks; rebuilt the Preview page with a per-breakpoint device-view simulator.
Stack
JavaScript · TypeScript · React · Redux · Node.js · Express · AWS (Lambda, ECS, S3, DynamoDB, API Gateway, EMR, Route 53) · MongoDB · Puppeteer · REST APIs · WebSockets · Vector embeddings · OOP patterns
Experience
Bonzai Digital — Senior Software Engineer, Frontend (Apr 2026 – Present); previously Software Engineer, Frontend (Apr 2022 – Apr 2026) and Quality Assurance Engineer (Aug 2021 – Apr 2022).